UN Women and FIFA are coming together during the FIFA Women's World Cup Australia and New Zealand 2023 (July 20-August 20, 2023) to celebrate the skills and achievements of teams and players, advance gender equality in football, and prevent abuse and discrimination on and off the pitch.
The 2023 tournament is expected to be watched by more than two billion people – the largest audience in history for a single women's sport – providing an opportunity to celebrate the achievements of women in sport and to make a difference – both for women's football and for gender equality.
Globally, female gamers continue to face fewer professional opportunities, a huge pay gap, fewer sponsorships, less airtime and unequal playing conditions. When players are successful, they regularly face backlash online and offline. To address some of these challenges and make progress in closing the gender gap in football, FIFA has increased the prize money for the 2023 Women's World Cup to $150 million, triple the amount in 2019, as part of a three-step plan for gender equality. The “Football Unites the World” campaign will highlight key gender equality issues during the tournament.
Unite for gender equality, so everyone can play!
The FIFA Women's World Cup will be held in Australia and New Zealand from July 20 to August 20, 2023, with 32 nations competing for the first time. When girls play and learn, we all win.
Under this umbrella, UN Women joins forces with FIFA to call for action “Unite for Gender Equalit”, to realize gender equality as a fundamental human right and essential for a peaceful and sustainable world; and “United to End Violence against Women”, a call to end violence against women and girls, the most pervasive human rights violation in the world.
“ The women participating in this World Cup are role models for all girls on this planet ,” said UN Women Executive Director Sima Bahous. “Their strength and skills are inspiring. At the same time, this tournament is a reminder that there are too many women and girls who are excluded from the world of sport, and that even those who participate too often face discriminatory treatment and, in some cases, abuse. The Women's World Cup shows us how much not only they, but the whole world loses when we fail to give women and girls the same opportunities as men and boys. Our partnership with FIFA, particularly in the context of the global campaign 'Football Unites the World', reflects a serious commitment and ambition to solve this problem for the benefit of all ”.
Les deux appels à l’action sur l’égalité des genres seront promus via les brassards des capitaines d’équipe, les panneaux LED numériques côté terrain, les grands drapeaux présentés sur le terrain, les écrans géants dans les stades et via les réseaux sociaux. Le message Unite for gender equality will be broadcast during the third day (July 30-August 3, 2023) and the message “Unite to end violence against women” will be broadcast during the semi-final (August 15, 2023). The Women's World Cup is an opportunity for players to score extraordinary goals, but the most important goal is gender equality. Five other UN agencies have joined the “Football Unites the World” campaign, including UNESCO, UNHCR, the UN Commission on Human Rights, the World Food Program and the World Health Organization.
Source : https://www.unwomen.org/en/
EN 
FR